("Thoroly"? I guess if the word doesn't fit the composition, change the spelling.) Some slogans touted Burma-Shave as a pre-aerosol “brushless” shaving cream-a cream you could scoop out of a jar and lather onto your face without relying on an old-fashioned brush and moistened soap in a mug. For example: “DON’T PASS CARS/ON CURVE OR HILL/IF THE COPS DON’T GET YOU/ MORTICIANS WILL/BURMA-SHAVE.” These red ads (one state, South Dakota, insisted that they be dark blue to keep them from conflicting with the red reserved for warning notices) usually consisted of five signs. It consisted of rhymed messages sequentially staked on the right side of the road, all ending with the advertiser’s name, “Burma-Shave.”Įxamples of vintage Burma-Shave road signs, including a blue South Dakota version. In a simpler time, when automobiles went slower and the pre-Eisenhower highway system in the United States was less developed, there was a popular advertising campaign that ran from 1927 until 1963.
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